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Black Beauty Block Party
Project type
Social Media Strategy, Marketing Campaign, Brand Consulting
Date
June-July 2024
Learn More
Client Overview
The Lab is a live shopping platform where beauty education meets representation. Ahead of their in-person festival, the Black Beauty Block Party, they wanted to streamline their social media marketing strategy to ensure maximum turnout and reach.
Project Focus
Our aim was to enhance The Lab's digital marketing for The Black Beauty Block Party through targeted content strategy, strategic paid + organic partnerships, and heightened brand awareness.
Our Approach
We consulted The Lab through ideation to execution, developing a 3-stage digital marketing campaign in the month leading up to the event. This included identifying key partnership targets, aligning their content with key pillars, and pinpointing opportunities for brand awareness.
Results
The Lab secured content partnerships with local Los Angeles influencers and community boards to reach their audience. Their content strategy increased brand awareness, and saw a high event turnout for The Black Beauty Block Party.
- Total Views on Organic Content: 40K+
- Total Reach: 24K+
- Total RSVPs: 565
